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Booking Holdings Inc.
Rule-based classification of fundamentals against the sector. Not a price forecast and not investment advice.
Signals scattered
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3 of 5 met · composite above the peer average
Business quality, valuation against the sector, and position in the 52-week range — whether they line up or not.
Stable quality
1 signal unavailable
Profitability
3/4
Debt & liquidity
2/3
Efficiency
1/2
Valuation is where BKNG diverges most sharply from its peers: the P/E of 1.1× sits -96% below the sector median 29.0×, and EV/EBITDA of 2.4× runs -87% below the median 18.9× — unusually cheap readings for a business that scores 81/100 on the composite against its sector. FCF yield of 162.2% exceeds the sector median 2.8% by +5,603%, and operating margin of 32.8% outpaces the median 11.8% by +177%, confirming that the discount is not explained by weak cash generation or thin margins. The F-Score of 6/9 signals stable quality rather than deterioration. What complicates the picture is the forward read: consensus models EPS growth that trails the realized three-year CAGR per SEC filings — an unusual case where analysts lean pessimistic rather than optimistic — and the beat rate over eight quarters has been mixed, so the track record of clearing estimates is uneven.
| Ticker | Name | F-Score | ROE | Revenue YoY | Op. margin |
|---|---|---|---|---|---|
| AMZN | Amazon | 6/9 | 22% | +12% |
The market prices in an earnings decline; analyst sentiment is steady; has mostly beaten consensus.
Price against next year's expected earnings. The forward P/E already carries analyst optimism — read it alongside the “Versus consensus” line.
A forward P/E below the current one means the market expects earnings to grow; above it, to fall. The historical growth is realized figures from SEC filings, not a forecast.
The three-month change in the share of positive analyst ratings. This is sentiment, not an earnings-estimate revision, and not a call to act.
When BKNG reports on August 4, track year-over-year revenue growth and free cash flow against the current 2.84% FCF yield. Also check whether the profitability sub-score (3/4) holds — specifically the signals that kept it from a clean 4/4.
Pull BKNG's most recent 10-K on SEC EDGAR and focus on management's discussion of competitive pricing pressure and capital allocation, given the EV/EBITDA of 18.9x sits well below the sector median. The risk factors section will clarify what could pressure those valuation multiples.
From the same-sector table in section 06, pick two or three companies and line up one metric — P/E, EV/EBITDA, or FCF yield — against BKNG's figures of 29.0x, 18.9x, and 2.84%. The table is alphabetical with no ranking, so the comparison is yours to frame.
Steps you can check yourself, based on the figures in this brief.
Piotroski F-Score: nine binary tests of financial strength from the annual report. A ✓ marks a test passed, a dot (·) a test failed.
Over 4 years: +146%+13%+13%+15%
Over 4 years: 2.161.931.821.78
Over 4 years: +56%+25%+11%+13%
The context on the right shows how each figure compares with the sector median. The trend below tracks the change over recent fiscal years.
Beat consensus in 8 of 8 recent quarters — the company clears estimates regularly (consensus is often set conservatively).
Last quarter's EPS against consensus, plus the estimated date of the next report.
| 11% |
| BABA | Alibaba | 3/9 | 10% | +8% | 5% |
| BKNG | Booking Holdings Inc. | 6/9 | — | +13% | 33% |
| F | Ford | 3/9 | -20% | +1% | -5% |
| GM | General Motors | 5/9 | 4% | -1% | 2% |
| HD | Home Depot | 3/9 | 146% | +3% | 13% |
| LOW | Lowe's | 6/9 | — | +3% | 12% |
| MAR | Marriott | 7/9 | — | +4% | 16% |
| MCD | McDonald's | 5/9 | — | +4% | 46% |
| NKE | Nike | 3/9 | 23% | -10% | — |
| ORLY | O'Reilly Automotive | 6/9 | — | +6% | 19% |
| ROST | Ross Stores | 6/9 | 37% | +8% | 12% |
| SBUX | Starbucks | 6/9 | — | +3% | 8% |
| TJX | TJX Companies | 7/9 | 39% | +361% | 12% |
| TSLA | Tesla | 5/9 | 5% | -3% | 5% |
| YUM | Yum! Brands | 4/9 | — | +9% | 31% |
A sample of 16 companies in the sector including the target, alphabetical, unranked. Data from the latest SEC annual reports.
Rule-based classification of fundamentals against the sector. Not a price forecast and not investment advice.
The last few quarters are recent context, not a fixed rate. Consensus for near quarters is set low, so companies clear it routinely; over long horizons the forecasts run the other way, too high.
A description of what the market and analysts expect. Not a price forecast and not investment advice. Analyst forecasts run systematically optimistic over long horizons — read them with that discount.