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General Mills Inc.
Rule-based classification of fundamentals against the sector. Not a price forecast and not investment advice.
Weak signals across every dimension
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1 of 5 met · composite below the peer average
Business quality, valuation against the sector, and position in the 52-week range — whether they line up or not.
Mixed signals
Profitability
2/4
Debt & liquidity
2/3
Efficiency
1/2
Debt sits at the center of the General Mills Inc. picture: Debt/EBITDA of 8.6× exceeds the sector median of 2.4× by +258%, a structural strain that the F-Score of 5/9 — with only two of four profitability signals firing — does little to offset. ROIC of 2.3% runs -87% below the sector median of 17.8%, meaning the business is generating returns on invested capital well below what peers typically earn. The composite of 27/100 against the sector median reflects that weakness across quality, growth, and balance-sheet health simultaneously. P/B at 2.8× sits -48% below the sector median of 5.5×, which looks like a discount, but on a "lower is better" metric that reading holds only if the fundamentals stabilize. The most recent quarter beat consensus by a wide margin, and analysts broadly expect a recovery — though the forward-axis composite of 75/100 rests on consensus estimates that historically run optimistic.
| Ticker | Name | F-Score | ROE | Revenue YoY | Op. margin |
|---|---|---|---|---|---|
| CL | Colgate-Palmolive | 5/9 | 1 603% |
Quarter-by-quarter classification · a retrospective read by the current logic · not a price forecast
Rule-based classification of fundamentals against the sector. Not a price forecast and not investment advice. The method did not see these quarters in real time; this is the current logic applied to past reports.
Priced at 11.7× of expected earnings; analyst sentiment is steady; has mostly beaten consensus.
Price against next year's expected earnings. The forward P/E already carries analyst optimism — read it alongside the “Versus consensus” line.
The three-month change in the share of positive analyst ratings. This is sentiment, not an earnings-estimate revision, and not a call to act.
The last few quarters are recent context, not a fixed rate. Consensus for near quarters is set low, so companies clear it routinely; over long horizons the forecasts run the other way, too high.
When GIS reports on 2026-09-15, track whether ROIC closes its gap against the sector median — currently sitting 87% below it at 17.8%. Also check whether revenue is growing year over year and whether the F-Score profitability sub-score moves above its current 2/4.
On SEC EDGAR, open the most recent GIS annual report and read the Management's Discussion section for commentary on the 3.6× Debt/EBITDA load and how management plans to reduce it toward the sector median of 2.41×. The risk factors section will flag refinancing timelines and covenant terms worth noting.
Pick two or three companies from the Consumer Staples table in section 06 and line up one metric — Debt/EBITDA or ROIC works well given GIS's weak signals. The table is alphabetical with no ranking, so the selection and the comparison are yours to make.
Steps you can check yourself, based on the figures in this brief.
Piotroski F-Score: nine binary tests of financial strength from the annual report. A ✓ marks a test passed, a dot (·) a test failed.
Over 4 years: -24%+21%-9%-29%
Over 4 years: 2.502.843.308.62
Over 4 years: +6%-1%-2%-5%
The context on the right shows how each figure compares with the sector median. The trend below tracks the change over recent fiscal years.
Beat consensus in 7 of 8 recent quarters — the company clears estimates regularly (consensus is often set conservatively).
Last quarter's EPS against consensus, plus the estimated date of the next report.
| +1% |
| 16% |
| COST | Costco | 7/9 | 31% | +8% | 4% |
| GIS | General Mills Inc. | 5/9 | -1% | -5% | 5% |
| HSY | Hershey | 4/9 | 19% | +4% | 12% |
| KMB | Kimberly-Clark | 4/9 | 173% | -2% | 14% |
| KO | Coca-Cola | 6/9 | 46% | +2% | 29% |
| KR | Kroger | 6/9 | 14% | +0% | 1% |
| MDLZ | Mondelez | 6/9 | 9% | +6% | 9% |
| MO | Altria | 6/9 | — | -3% | 43% |
| PEP | PepsiCo | 5/9 | 43% | +2% | 12% |
| PG | Procter & Gamble | 6/9 | 30% | +3% | 23% |
| PM | Philip Morris | 7/9 | — | +7% | 37% |
| SYY | Sysco | 6/9 | 99% | +3% | 4% |
| TGT | Target | 6/9 | 24% | -2% | 5% |
| WMT | Walmart | 7/9 | 23% | +5% | 4% |
A sample of 15 companies in the sector including the target, alphabetical, unranked. Data from the latest SEC annual reports.
Rule-based classification of fundamentals against the sector. Not a price forecast and not investment advice.
A simplified retrospective read: no analyst forecast (not available historically); the source is the annual report as of the date, so neighbouring quarters can rest on the same data. Quarters with the same classification in a row are merged into one row — each row is one change in the read, not a separate quarter. One ticker is an illustration of the classification logic, not statistics. How we calculate →
A description of what the market and analysts expect. Not a price forecast and not investment advice. Analyst forecasts run systematically optimistic over long horizons — read them with that discount.